Hospitality
Where people come together
Premium hospitality concepts designed for connection, expression and unforgettable nights.
Day 2 Group builds, operates and invests in businesses at the intersection of events, hospitality, technology and travel.
Day 2 Group is a Helsinki-based group operating across events, travel, hospitality and technology. Originally founded as Main Event Oy in 2007, the group has grown from its roots in the Finnish events industry into a multi-vertical operator — building and scaling businesses where experience meets technology.
We take a hands-on approach — building products, shaping customer experiences and investing where we see long-term structural opportunity.
Iconic Travels operates curated group travel experiences at scale, combining premium logistics with unforgettable moments. From destination selection to on-ground coordination — every trip is built for groups who expect more.
Finland’s most popular graduation trip experience. Top Finnish artists live on stage in Tallinn, combined with culture, sights and celebrations — 2% of the Finnish population has participated in this event at some point.
agt.fi Student EventsThe classic Finnish bar crawl — taken abroad. Students from across Finland come together for a day exploring Tallinn’s old town and nightlife, topped off with after-parties featuring top Finnish artists.
balticappro.fiA new travel product for families — launching soon. Bringing the same operational expertise and attention to detail from our group travel products to a new audience.
Curated golf travel experiences — launching soon. Premium destinations, seamless logistics and tee times worth travelling for.
Boksi is one of Scandinavia’s leading creator marketing platforms — built by the same founders, operating independently. Connecting brands with content creators for UGC and influencer campaigns across the Nordics and Germany.
boksi.com